The rooted study identified five chief kinds of meme quiddities you to joined hours into the exact same members of the family: Object, particular profile, general character, action, and you may terminology. Following distinction between tangible graphic quiddities and you can abstract textual of those (Lewis, 2012 ; Spitzberg, 2014 ), we developed a dimension to own quiddity concreteness. The first several kinds-stuff (including Mentos when you look at the “Diet Mentos”) and you can specific characters (eg Bert during the “Bert was Worst”)-was highly apparent and you will tangible. Simple letters (for instance the various kittens during the “LOLcats”) and actions (for instance the dancing actions inside the “The new Progression regarding Moving”) remain visible, however their expression you may go from one including to a different. In the end, unlike noticeable items, sentences are definitely the the very least tangible or the extremely conceptual of all the classes. After this section, we mentioned the fresh portion of days inside the each nearest and dearest you to consisted of enjoys out of each one of the kinds. For every meme particularly during the a household must contain about one type of quiddity. Brand new quiddity concreteness top is actually received each meme family members founded on the adjusted an incredible number of the 5-quiddity groups: target and you may certain character (1), simple reputation and strategies (0), and you may words (?1).

Quiddity items

Into the RQ1 i requested exactly what are the prevalent kind of quiddities one to join meme family together with her. The data indicated that action is one of commonly used quiddity throughout the shot (42.2% out-of meme circumstances), followed closely by words (38.5%). Specific profile (29%) and you may target (23%) was in fact less common, having general reputation (15.7%) about about. It is very important remember that the findings show that the brand new chief quiddity was mainly distinct from the fresh new common functions appearing for the this new codebook for the majority meme family. Indeed, during the ninety% of your own meme family, this new quiddity is actually specific which means that wasn’t within the common functions. Such as, about “Celebrity Conflicts Child” family members, this new work regarding fighting that have laser beam swords try a very specific quiddity, which means couldn’t feel captured from the general top features of the fresh new codebook.

In the RQ2 we questioned and therefore layouts, versions, and involvement structures is common (and you will limited) during the contemporary internet sites memes. We discovered that preferred people (twenty six.5%), restaurants (19.1%) and you may the latest media (16.3%) was in fact the most popular topics; nationality (2.6%), most recent events (step 3.2%), and you may performs and you may work (step three.3%) was basically the least prominent subjects. In terms of intercourse, men users (59.4%) was illustrated two times as often since the lady players (27.3%). Kids and you will young people (38.7%) looked most, while you are elderly professionals was in fact at least depicted (5.6%) with respect to age group. Caucasian people (forty two.5%) was in fact many depicted ethnic classification, when you’re Hispanic otherwise Latino members at least (0.2%). In the end, when it comes to means, most instances was in fact photos (56%) or video clips (42.6%) rather than natural textual memes (1%). Generally speaking, these types of results validate many observations made in the fresh new qualitative studies explained over, the spot where the memetic sphere is described as dominated because of the young, white men. Regarding themes, media-centered playfulness seems to have been so much more significant than simply engagement that have government. Therefore based on detailed analytics about, government is rather limited in the memetic industries. But really, once the unfolded less than, system studies will inform all of us a very complex tale.

New cohesiveness out of generic attributes inside the meme family members

Since the detail by detail more than, among the many aims of studies were to glance at the fresh the quantity out of cohesiveness of meme family members when it comes to the generic features (RQ3). Profile dos reveals the system away from memes revealing similar articles services. To manufacture the newest graphic investigation crisper, i let you know here simply five meme family members one share a couple or even more functions. The dimensions of the latest node is short for their circle studies, this means, what other meme datemyage odwiedzajÄ…cych hours they shares blogs attributes that have. Eg, the original meme of “Log off Britney By yourself” ‘s the largest node, sharing about two stuff functions with 56 (regarding 83) almost every other meme occasions. “Graffiti” and you may “Birmingham” try both instances of the new “Pepper Spray Cop” meme household members. These are the minuscule nodes on the network, sharing several stuff characteristics having a few other meme era. New width of your own tie signifies the amount of common features. Instance, this new ties anywhere between cases of new “Get-off Britney By yourself” are particularly heavy, for example they are very similar to both with regards to of posts. The original meme and its particular times show around 9 (away from 16) posts services together.