Julissa and will Marcencia

Julissa and will Marcencia, people who own Drink Off Mass media, is winners from Northern Bay Team Journal’s 2018 Latino Providers Leaders Prizes.

Professional record: Julissa become the woman media occupation throughout her undergrad from the Viacom News Networks’ Music & Activity Group (MTV, VH1, Comedy Main). Just after graduating, she was rented on the Nickelodeon Group (Nickelodeon, Nick Jr.) within Community Sales staff.

Immediately following recognitions and you will advertisements inside Viacom, she remaining to Barcelona, The country of spain to pursue the girl MBA in which she struggled chatstep Hoe te gebruiken to obtain PRISA Broadcast, the fresh planet’s largest Language-code Broadcast Group. Through to graduation and you will swinging back again to Southern area California, she is considering a marketing standing at Univision Communications.

Have a tendency to first started their article-college career for the Selling about financial business if you find yourself rapidly realizing he failed to do it for very long. The guy produced the career change to Media, taking an agreement with Univision Communications’ adverts sales staff. As a consequence of particular offers, the guy gone out over their current funds-promoting department, Stuff Shipping.

They retired its corporate services in the Univision to help you elope overseas, combined the past names because they started their legacy, and you can began the business travels for the media. It today very own and you will perform Napa Valley’s The radio, KVYN-FM and you can KVON-Was along with their digital and you will personal possessions.

Education: Julissa: United Internationally Business Colleges; Barcelona, Spain: masters in operation management (All over the world Conversion process and you may a college; Orange, CA: bachelor’s in operation administration (marketing)

Inform us your own story and this of organization: KVON 1440-Am and you can KVYN 99.3-FM was steered by the heart of the Napa Area since the newest Napa Valley’s a few the radio. KVON “The brand new Sound from Napa” started in 1948 and you will KVYN “The newest Vine” during the 1975. Brand new stations would and you may curate a variety of posts focused on news, cam, sporting events, and you will music.

They are available through the airwaves, electronically, plus town so you’re able to serve the brand new diverse organizations on the Northern Bay and those who load of afar. KVON is available on the internet from the KVON and you can KVYN was at 993thevine.

When we received radio stations channels, we got a guarantee to live on as much as our goal regarding telling and you can strengthening the fresh new Napa Area and you will beyond all of the time. Our company is very happy with the fresh new persistence and you may connection the teams showed visitors during the 2017 Napa Complex fires, performing tirelessly and you may countless hours having sixteen upright months.

Technology is constantly-modifying and therefore impacts the way someone availability music and you will guidance audibly. Stuff access to is quite fragmented, so we need to ensure our company is the leader in everyone’s mind.

Two of the greatest obstacles i’ve confronted: concern about the fresh unknown and you will ageism that is obtainable in our neighborhood having entrepreneurship. Most people are shocked and perplexed when they discover united states inform you around meetings otherwise occurrences since “owners/operators” due to the age. To get over all of our barriers, i deal with the country twenty four hours at a time with our long-name vision positioned and break as much barriers once we are able to.

To the biggest media businesses consolidating and you can planning “network” types, the thirst having local content by residents is becoming stronger and stronger. The paradigm ‘s the reverse – we are getting a lot more about local suggestions to the neighborhood. Being local and you may providing all of our audience large-well quality content grew to become become brand new disruptor.

Julissa – Joanelle Miro try a movie director We has worked not as much as and her strategy so you’re able to providers try refreshing since a lady in the men-controlled automobile business.

Napa Latino organization management at Drink Off News behavior cracking just like the many traps as they possibly can

Inform us about your area engagement: Julissa is found on the brand new panel out-of animal passions endorse and you may instructor, Napa Humane, also helping on Deals panel to have psychological state service provider, Mentis, and Napa Chamber. This woman is along with a proud person in the new Kiwanis Pub off Napa.

Usually was a recently available classman of one’s frontrunners system, Leaders Napa Area, and you will a person in the fresh new Dawn Rotary Club.

Latest training: Every quarter, we try to read among the many same guides so we normally talk about and you may understand whatever you possess discover. Repeatedly it doesn’t also seem like we are learning the brand new exact same book, which provides in order to high discussions. One of several slope heap out of books into the our “Have to Become” record, we’re training Zappos maker, Tony Hseih’s “Getting Glee.”

Extremely must see: Anthony Bourdain – there are plenty of unanswered concerns and places i have yet traveling too, and Bourdain got an interesting contact we travelling vicariously courtesy his shows.